1952 Stewart-WarnerList of Radio Terms

ADD
The term used when a radio station adds a song to their regular play list. The song may receive Lite, Medium or Heavy rotation.

EXTRA
A song is an EXTRA when it is available for play in the studio; it may not receive regular airplay, but it will get a spin every now and then.

OFF
A song is OFF when it is dropped from airplay and no longer being played at all.

RECURRENT
The term used when a song has already had regular airplay but is tapering off a regular rotation of play.

SPIN
The play of a song on the radio.

HEAVY ROTATION
Twelve or more spins per week.

MEDIUM ROTATION
Six to eleven spins per week.

LITE ROTATION
Up to five spins per week.


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